Monday, October 25, 2010

Questions to ask yourself before you send your email campaigns

Some simple questions that still get overlooked by many email marketers.

1) What information does my email need to communicate?

2) What content am I going to feature?

3) What key indicators am I going to use to measure my success rate?

4) Have I created a proper email schedule and marketing plan?

5) Have these planning stages highlighted any changes that I may need to make before I begin?

Remember!
Each email campaign should be treated like a proper marketing campaign.
Email marketing is not effective when used as a blast all marketing tool without thought and planning.
If you do not measure your results, you do not know what the impact is of your emails!


No comments:

Post a Comment