1) What information does my email need to communicate?
2) What content am I going to feature?
3) What key indicators am I going to use to measure my success rate?
4) Have I created a proper email schedule and marketing plan?
5) Have these planning stages highlighted any changes that I may need to make before I begin?
Remember!
Each email campaign should be treated like a proper marketing campaign.
Email marketing is not effective when used as a blast all marketing tool without thought and planning.
If you do not measure your results, you do not know what the impact is of your emails!
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