6 ways to avoid your emails being seen as spam.

Here is a quick list of ways to keep yourself out of spam bin.



1) Warn your new sign ups that they may need to change their filters.

Before someone submits their details to your email subcription box, highlight to them that they may have to set their filters to allow your emails. Once you have regular emails received by them the filter issues seem less likely to misread your emails.

2) Get them to add you as a contact into their contacts folder.

You will need to let them see the exact sent from IP address to that they can add this to their contacts folder and save your name. This should reduce your emails being labelled as SPAM.

3) Don't fill your text with Spam words.

Make sure you write your emails without the hardsell keywords, or without too many single link words. This can be scanned as spam. Google current lists of Spam words as there are loads of articles on this: try this one
http://www.eadm.co.uk/spam-words.html for starters but please look for more to get a better understanding of the types of words.



4) Use images to show filtered words.

If you have to use words like free and special offer, make these into images and place as eyecatchers in your design. Be careful not to label these with the keywords as the meta data in the HTML will still be picked up by the spam filters.


5) Don't use 3rd party link shorteners to track your clicks.

Popular link shorteners like Bit.ly and others act like a tracking cookie. So the browser can see these as being a masked URL. Always try to use the link tracking through your email client. They are more recognised by the browsers.


6) Allow people to unsubscribe easily.

Last on this short list is a promblem that is sometimes overlooked.
If you do not make it easy for people to unsubscribe from your emails then they are more likely to just save time and click the spam button to block you. The more of these your send address receives the worse your performance in emailing. You cannot control your contacts changing their minds after registering.

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